MADE WITH CARE – A Resource for F&B Businesses

Launching on October 20, New Zealand Trade and Enterprise has just announced a global campaign that aims to elevate New Zealand’s unique and authentic food and beverage products, increasing awareness, preference and demand overseas. The MADE WITH CARE campaign is driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts.

If you’re already exporting, have ambitions to export your products, or would simply like to build your international fan base, you are encouraged to explore the campaign toolkit. It features free, ready-made marketing assets and a user guide to help you engage with and leverage the campaign.

IMPORTANT: You are invited to explore the toolkit now so you can begin planning your activities to leverage the campaign in time for launch, but please do not share these assets publicly until the campaign goes live on 20 October 2020.


All food and beverage businesses in New Zealand can help extend the reach and impact of MADE WITH CARE. Whether it be sharing content, creating your own, or simply encouraging other New Zealand businesses to get involved.

Follow the MADE WITH CARE Instagram and Facebook channels and reshare our posts.

Tag your social media posts with #NZMadeWithCare


Take a look at the campaign overview HERE

Watch the introductory video presentation HERE

Access the toolkit and assets HERE