Farmers market

5 May 2021

 - 2 June 2021

Path to Market Workshops

This series of FREE workshops is designed for Kaipara food-related businesses to help you develop a business model for getting your products to market.

The purpose of the workshop programme is to support Kaipara Kai Hub clients to build a solid business model and make money by getting your products into the hands of consumers.


What will the workshops cover?

We’ll cover a wide range of topics such as building the right business model and structure for your business, developing your value proposition, identifying your target customer, financials, pricing, brand, sales and what to include in your marketing plan.

The result for those who participate will be a path-to-market action plan.

Northland Inc has engaged local startup business advisors, Get Better Problems to deliver this programme. The team will bring in subject matter experts from the distribution, food, grocery and FMCG sectors to speak, Q&A and advise on course material.


How much time is involved?

The workshop series will include 6 x 2 hour sessions.



Wednesdays from 11am – 1pm from 5 May until 2 June. You can attend in person, online or catch up later by watching the recording.


How to register:

To be eligible, you must be based in the Kaipara and have a business idea or a product in the food, horticulture or agriculture sectors.

Sign up (ASAP) by emailing and you’ll need to get your name on the list by the 3rd of May.