5 May 2021
- 2 June 2021
Path to Market Workshops
This series of FREE workshops is designed for Kaipara food-related businesses to help you develop a business model for getting your products to market.
The purpose of the workshop programme is to support Kaipara Kai Hub clients to build a solid business model and make money by getting your products into the hands of consumers.
What will the workshops cover?
We’ll cover a wide range of topics such as building the right business model and structure for your business, developing your value proposition, identifying your target customer, financials, pricing, brand, sales and what to include in your marketing plan.
The result for those who participate will be a path-to-market action plan.
Northland Inc has engaged local startup business advisors, Get Better Problems to deliver this programme. The team will bring in subject matter experts from the distribution, food, grocery and FMCG sectors to speak, Q&A and advise on course material.
Workshop 1 & 2 COMPLETE
19 May: Workshop 3 – Path to Market Series: Money Money Money
St Johns Hall, Kaiwaka
You can produce it, but can you make money? Join us for help to build your path to market plan. This Wednesday we focus on crunching the numbers. How do you set pricing? What are the costs? How much money can you expect to make? These questions and many more will be discussed in depth, at the fifth of six events designed to help you sell and succeed with your food-related, Kaipara-based business.
26 May: Workshop 4 – Path to Market Series: Find Your Competitive Advantage
Dargaville Town Hall
You can produce it, but can you sell it? Join us for help to build your path to market plan. This Wednesday we focus on your selling points. What do you do better than your competition? What do customers need to know about you? These questions and many more will be discussed in depth, at the third of six events designed to help you sell and succeed with your food-related, Kaipara-based business.
2 June: Workshop 5 – Path to Market Series: Grow Your Customers
St Johns Hall, Kaiwaka
You can produce it, but can you sell it? Join us for help to build your path to market plan. This Wednesday we focus on reaching your customers. What are the steps between you and the consumer? Do you need a broker? How do you get in front of your customer and drive demand for your product? These questions and many more will be discussed in depth, at the fourth of six events designed to help you sell and succeed with your food-related, Kaipara-based business.
Tues 15 June, 11.00am: Workshop 6 – Path to Market Series: FoodBowl Presentation
This week we will have an online presentation from FOODBOWL who will tell us about their facilities and expertise. FOODBOWL is part of the New Zealand Food Innovation Network which is a national network of open-access food and beverage production facilities enabling businesses to scale up and commercialize new products. From research and development, through to manufacturing, their government funded network provides a unique level of expertise and access to a diverse suite of manufacturing equipment.
The FoodBowl, Auckland – Food Innovation Network
How much time is involved?
The workshop series will include 6 x 2 hour sessions.
How to register:
To be eligible, you must be based in the Kaipara and have a business idea or a product in the food, horticulture or agriculture sectors.
Sign up (ASAP) by emailing firstname.lastname@example.org and you’ll need to get your name on the list by the 3rd of May.